Ongoing Input Key to Being Responsive

While occasional surveys of the entire membership are an good tool for measuring Member satisfaction, it is also important to keep tabs on ongoing issues that may arise between formal reviews. 

A system that encourages members to provide "on the spot" input offers the opportunity to capture immediate concerns in a timely manner.  A prompt response by an appropriate individual within your organisation helps reinforce the perception of responsiveness by ensuring that every comment receives a response and that nothing slips through the cracks.

Tracking input over an extended period can also be helpful in providing indications of recurring issues and possibly trends that warrant further investigation.

As a companion to a more comprehensive review, a system to encourage and track ongoing input can also serve as a means to test the results of action initiated in response to the review's results. To view such a system follow the surveys tab on the sidebar menu.