Timing for Membership Surveys

There is probably no better time to survey the Membership of your Club than when the Club is in the midst of a change of senior managers.  At this time Members are eager to offer their input and the results of the survey can be an invaluable aid to the incoming manager.  The Members' survey input can provide a concise list of current issues for the new manager to address and quickly establish a presence at the Club.  Objectives developed as a result of a Membership survey can be used to measure improvement over time if a second survey is conducted at a future date.  In almost every instance, where we have conducted successive surveys, the Members' satisfaction has improved between surveys.  Knowing how your Members think is the first step in meeting their expectations.