Why do you watch the other team's score?

Everyone benefits from knowing how their efforts compare. Not because you don't know how you're doing... of course you do! And of course you can look to your previous week, last month, or last year, to mark improvement. But when your numbers are stacked up against the performance of others, (i.e. compared to industry standards) the results take on new meaning. Key is ensuring that the standards are true comparisons, relevant, current and meaningful. Are you doing better or worse, or simply measuring up?  It helps to know, and often provides your team with the incentive needed to boost the score.