Who's Talking?

Every successful club manager has a wide variety of ways to keep in touch with the Members.  The fundamental purpose of the Club is to satisfy the Membership and it is impossible to meet expectations if the Management Team and their staff are not clear on these.  Daily interactions with Members are important, and listening to Membership issues being relayed by front line employees can provide insight into the issues at hand.  But only through a properly conducted survey, can you obtain quantifiable results that can form a reliable basis for important decisions and future plans.   There are many other benefits that can be derived from occassional surveys.  These include:

• regular surveys create a culture of responsiveness
• comparative results provide the basis for performance review.
• surveys offer clear evidence of Member issues
• knowledge of the issues provides focus for effort
• Members appreciate the opportunity to offer confidential input.
• regular reviews a fundamental to continual improvement.

There are many reasons to survey your Membership and not the least of these is knowing that you have a clear handle on Membership concerns.  Membership clubs often suffer from a tendancy to respond to the vocal minority - but it is important to remember that the silent majority pays the bills and these folks need a voice.